Cool Conditioning

Air conditioning is designed to improve the comfort of the occupants in a given space through cooling. Cool breeze after a long tiring day gives a sense of relief and creates a relaxed mood. This positive association to this experience makes you feel good and satisfied. Similarly, advertisements are designed to do the same. Useful and ergonomic products make life more comfortable by creating positive experiences of joy, success, care, relief and happiness, helping you transform your activities and processes. We as consumers in the society are exposed to many advertisements through commercial, print ads and internet, although not all them of the catch our attention. Hence advertisers are constantly crafting clever ways to grab our attention. A wider audience has no presence of mind to consider form, color typography. According to them various things come together to create something that is easy to access and interact with, is usable and feels right. This is why good design is considered invisible. Advertising uses all these elements to create surprise and possible solutions to solve your problems with the products they are selling. Ads engulf us not only visually but also have a subliminal effect. And advertisers take advantage by thriving and positioning their products playing off of the fears and emotions of the consumer. This design to lure and attract us to purchase things we may not desperately need, through the promise that it will help you in the future. This conditioning is invisible to us. Hence through this zine I would like to breakdown the process of the effects of advertising through the medium of design and psychology. Because I talk about conditioning through cool air as a way of relief, I will be using blue and to highlight the psychology of advertising I will be using red, as it primarily attracts attention.