Re-brand & Campaign: Vaseline
Currently Vaseline positions its petroleum jelly as product for care nurture and well-being. A staple part of one's skincare especially for dry skin. Although this product has a lot of non-marketed uses. My assignment was to rebrand this existing product so I positioned it towards freedom, versatility in use. The consumer is hassle free as he just needs to buy one cream to satisfy a lot of different needs. Brand personality - Efficient, Versatile, Repair, Jugaadu. Tone of voice is carefree and funny. Engaging the target audience in a light but smart manner. Easy on the eyes and skin, on the go and hassle free.